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Attract More Buyers With Simple Showing Instructions
When you elect to market your home sale with the aid of a professional real estate agent, one of several decisions you need to make is the details of your showing instructions. The showing instructions dictate when and how your home will be shown by buyer agents. If your showing instructions are overly onerous, it can really have a negative impact on your home sale. Selling a home can be inconvenient and intrusive. Unfortunately, there are no real shortcuts. Buyers won’t make an offer if they can’t see, feel and experience your home. So, don’t make it overly difficult to show your home or you risk having your home bypassed by buyer agents.
Let’s start out with the hours of availability. Unless there are extenuating circumstances, make your home available seven days a week. The hours of availability should also be generous. 10:00 or 11:00 AM to 8:00 PM should work well. The early evening hours will be needed for those buyers that can only view homes after their work day. If making your home available during these hours means installing a lockbox then do so. Whatever you decide, make sure you are consistent. Don’t change the availability of your home on a daily or weekly basis. Buyer agents don’t like it when they make an appointment to take their buyers out to see homes only to discover that certain homes of interest are not available to see at the appointed day or hour. When this happens the buyer agent may not give your home a second chance.
You’ll need to decide how you wish to be notified when a buyer agent requests an appointment. You should know when an appointment is made to show your home. But, don’t require appointments to be personally confirmed. Provide your agent with one or two telephone numbers and tell them that if you can’t be reached directly leave a message and let the buyer agent go ahead with the appointment. The problem with requiring all appointments to be personally confirmed is that if you can’t be reached the buyer agent can’t proceed to show the home. If a buyer agent is trying to schedule a series of appointments and they’re unsure if they’ll be able to see a home it makes it harder to schedule other homes in their itinerary. Now, some of you may be wondering why we should care. The short answer is that buyer agents are valuable assets. If you’re trying to sell your home, you definitely want to accommodate these agents. Most buyers work with real estate agents. These agents have a great deal of influence and can make or break your home sale.
When you decide to sell your home in many respects it stops being a home. This is because a home sale can change how you live in a home. This can be bothersome. But buyers and their agents have choices and must be accommodated if you’re truly interested in selling your home. Your showing instructions should make the home available for presentation at reasonable and predictable hours and make it easy for agents to schedule appointments. Selling a home in many respects is a numbers game. Convenient and easy showing instructions results in more traffic through your home and increases the odds of getting an offer.
Ed Chaparro is a licensed New Jersey real estate agent with Prudential New Jersey Properties servicing Middlesex, Union and Somerset Counties.
Ed Chaparro has over twenty years of experience working with technology and putting it to use to help people and businesses. Ed Chaparro mixes traditional real estate marketing (MLS, signs, direct mail) with a very aggressive Internet marketing plan that maximizes the number of buyers reached.
For buyers, Ed Chaparro provides methods and communications that enable them to view their options in manner that is efficient, informative and free of any hard-sell tactics. This approach has garnered Ed Chaparro a great deal of buyer loyalty.
For more details and information please visit http://www.EdChaparro.com
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